SeeMacclesfield is a brand and campaign developed for Macclesfield Town Council. We were set the challenge of strategically placing Macclesfield Town as a ‘base for adventure’, targeting people who have a keen interest in outdoor pursuits but have limited access to the countryside.
Alongside creative brand development, aerial drone filming to help create an enticing promotional video, and a new social media strategy, we built the ‘SeeMacclesfield’ website, which has become a key element of the campaign. Built for a tailor-made user journey, the website was populated with local road biking, mountain biking, family friendly walks, rides, rock climbing areas and rambling routes to entice outdoor enthusiasts to come to Macclesfield.
Accommodation, restaurants and local nightlife – which were all matched to the outdoor activities – help to encourage people to ‘build a weekend away’. Our overall aim was to help increase revenue for local businesses and change the perception of the town’s accessibility, resource and reputation within the leisure industry.