EnerSys is the global leader in stored energy solutions for industrial applications. It manufactures and distributes reserve power and motive power batteries, battery chargers, power equipment, battery accessories and outdoor equipment enclosure solutions to customers worldwide.
Within EnerSys’ specialty division the marine market is a key target. With a range of products already offered, it was realised that there was opportunity for significant expansion.
To conduct a full in-depth review of the marine market to gain an understanding of the requirements, demand and product offer requirements to maximise opportunities.
To develop a marketing and sales strategy, including all deliverables, to be launched and tested at the Palma Boat Show in Mallorca.
Research and development
We carried out this programme within a relatively short timescale, including:
It was found that: