Background

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This partnership began after we responded to a tender they sent through to us in 2022, to support them with their return to travel marketing activity in the wake of the COVID-19 pandemic. Our relationship has continued since then, working with them on a retainer basis and delivering the rebrand project as part of this.

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Target Audience

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The target audience for Liverpool John Lennon Airport is primarily residents in North West England, as well as stakeholders from leading institutions (political and professional) across the North West.

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Challenge

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Retain the heritage of the brand, bring the assets of the brand together under a consistent framework, and inject a fresh style with longevity.

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Solution

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The logo is more digital-friendly and the illustration has moved from the left to the right, bringing it to the forefront of the brand.

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The refreshing, seamless airport experience is reflected in the extended colour palette and the free-flowing aura is a visual representation of the Faster, Easier, Friendlier experience.

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The airport has multiple sub brands and assets; the rebrand encompassed the full infrastructure and introduced a hierarchy within the brand family to maintain consistency.

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Results

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Positive stakeholder feedback and sentiment across media coverage, and a continued relationship with the airport, providing creative services on a retainer basis.

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