Target Audience

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The target audience for this project is employees of hospitals across the Liverpool City Region.

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Challenge

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The Department of Health had set a national target of 75% of frontline staff getting the jab to help protect patients in their care against harm from flu.

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Solution

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Working with Liverpool CCG, we injected a bit of humour into a flu jab campaign to deliver both operational success and industry recognition.Clever copy lines combined with a compelling colour palette and visual treatment meant staff couldn’t miss the message…

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Results

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Winner of Partnership Engagement Initiative of the Year, in the UK Public Sector Communication Awards; Best Operational Campaign from the Institute of Internal Communications; and Best Healthcare Campaign in the CIPR Pride awards.

75% staff vaccination rate by 31st December: equating to the best performing year for NHS staff flu vaccination uptake in Merseyside ever to date.

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