Background

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We have been working with Talent Match for over 11 years on a wide range of projects, initially procured by them through a competitive process for an integrated marketing campaign, and renewed through subsequent competitive pitches.

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Target Audience

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Young people aged 15-29 who have been out of work, education or training for a year or more - and their carers and trusted adults (eg. teachers).

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Challenge

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Merseyside Youth Association (MYA) is the umbrella organisation for Talent Match. MYA underwent a brand refresh process and Talent Match wanted to update their brand to better fit within the brand hierarchy of MYA.

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Solution

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We designed the TM brand mark to create a flexible graphic library that works across all of Talent Match’s marketing materials.

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The logo uses Alias, a clean and modern variable font, allowing easy weight adjustments between the two words. This creates a solid panoramic look while also enabling a simple stacked variant.

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Talent Match engage with young, sometimes vulnerable, people that need help or support finding a purpose in their lives. The palette uses purple and blue which are considered to be calming (purple) and trusted (blue) to build a safe and open aesthetic.

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Results

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Positive feedback from Talent Match staff, service users, and Merseyside Youth Association executive team and stakeholders.