Target Audience

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People with convictions, service providers, charities, commissioners and policy makers.

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Challenge

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User Voice were looking to refresh their brand to better communicate with their stakeholders.

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Solution

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We took their existing brand and enhanced the primary colours to be used across digital applications.

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A new font was selected to be more contemporary and accessible, to be used across traditional and digital media. The selected font is readily available for the client team to access with ease, including using across template software (eg. Canva).

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The position of the logo was updated to be more uniform and the consistency was improved on existing brand elements also.

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A new infographic design style was introduced for User Voice's communication team to display facts, stats and key messages in a compelling and easy-to-read format.

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Results

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The User Voice team and stakeholders have a consistent brand that they can easily engage with and roll out nationally.