Background

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Algeos is a trusted leader as one of the UK's most diverse manufacturers and distributor of medical materials, technology and consumables to the podiatry, physiotherapy, footwear and orthopaedic markets.

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Target Audience

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Podiatrists working privately and as part of the NHS.

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Challenge

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Algeos was working on a new market-disrupting product and they needed a brand strategy for a fast-turnaround rollout. The rollout would be ready for a national industry event taking place in Glasgow in November 2025.

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Solution

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A clean, future-proofed brand incorporating subtle elements of the engineering intelligence that went into creating the comprehensively designed custom orthotics solution.

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This included creative concepts, testing, developing messaging, brand guidelines and a large suite of online and offline assets. These assets included templates for the team to deploy on an ongoing, flexible basis as needed by the changing requirements of the brand's communications.

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Results

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Teaser content released in lead up to launch, followed by the timely release of the website and promotional material for target audiences, tying into the product's initial launch at the national industry event.

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The product has been tested with target audiences, with positive feedback received for the brand and materials, echoed by the product and management teams at Algeos.