Behind The Scenes: Wes & Mindy

Green people brought blue people to life on a tram platform in West Midlands.

‍

The team donned their finest green suits and set the stage on trams and tram platforms - much to the surprise and delight of the passengers who spotted them.

‍

To capture a wide range of shots, the team worked together to be Wes and Mindy's invisible puppet masters.

‍

Wes and Mindy are two characters created to communicate updates on behalf of West Midlands. Their journeys - and the changes to their journeys - have been captured as part of a multi-phase campaign to notify West Midlands Metro (WMM) passengers of the changes ahead.

‍

A suite of collateral has been produced and deployed across a selection of relevant channels. The campaign continues to be developed as WMM continues to update and expand its infrastructure. Wes and Mindy's adventures are just beginning...

‍

‍

‍

‍