NFL’s Domestic Abuse Campaign



Rosie Kenyon | Managing Director


The Guardian's take on the NFL's Super Bowl domestic abuse ad asks the right questions about the motivation behind the campaign. Is it possible to run a 'PSA' ad tackling a real issue and have real impact whilst also self-consciously rebuilding a reputation tarnished by high profile players' behaviours?

The ad certainly has impact – it can’t fail to, being a real 911 call. And it is the culmination of a season-long campaign of activity. “Whether the ad is enough to change people’s minds about the NFL’s policies is another question,” says the Guardian.

Reputation building exercise it may be, but better to try and be criticised than not to try at all.

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