Futurology – what will be the big issues for Marketing in 2025?



Rosie Kenyon | Managing Director


The Chartered Institute of Marketing (CIM) is conducting the biggest engagement of marketers ever seen in the UK about the key issues for business, society and marketing through to 2025.

As Chair of the CIM in the North West, I was fortunate enough to be at the heart of the initial shaping of this exciting project, taking part in the brand engagement and Future Focus sessions.

For me, the big issues follow:

  • Recognising marketing as the growth driver
  • clients and agencies developing new models for sharing risk and rewards and recognising ‘the magic’
  • closer working between marketing and HR to deliver the brand promise
  • closer working between technical and marketing teams so user experience delivers the brand ‘magic’
  • increase in direct democracy in business and politics.

To comment on any of these issues or to add those you feel are important, just visit the CIM website and take part in the Marketing Hackathon http://www.marketing2025.com/hackathons/cim/

The first phase is ‘problem diagnosis’. Between mid-January and mid-February 2015, CIM is asking you to help articulate the major issues and opportunities facing marketing over the next decade.

The outcome will be a definitive set of ‘big questions’, which the marketing community need to tackle collaboratively over the coming weeks and months, in addition to a better understanding of their context and implications (CIM will be developing ideas to tackle them more fully in subsequent phases).

What do you think the future holds? Let everyone else know…

Davide De Maestri, Chair CIM NW, Brand and Strategy Director, Kenyon Fraser

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