Kenyons was commissioned to deliver PR and business engagement for the world famous, Grand National steeplechase.
We undertook a comprehensive media relations programme, engaging print, broadcast and digital media - both mainstream and specialist.
We also conducted a comprehensive business engagement programme, working with our extensive networks and partners across the Liverpool City Region.
During the first year of delivering this activity, the Grand National meeting sold out for the first time in more than 20 years.
Advertising was put in place at carefully selected locations - across the Liverpool City Region and beyond - and delivered through a host of media types.
Brand & Insight
Creative collateral was developed in line with insights.
Content & PR
A range of content types were carefully crafted; from press releases to compelling copy for advertising.
A suite of designs were developed, from billboard advertising to posters and flyers.
A thorough marketing strategy was created to promote the corporate hospitality offer.