Mind The Bump Anti-smoking campaign

The Mind The Bump campaign aimed to persuade pregnant women and dads-to-be in Sheffield, Doncaster and Rotherham to quit smoking.

Kenyons delivered a PR campaign, led by Coronation Street actress Samia Ghadie, who was pregnant at the time of the campaign. Samia met with local mums-to-be, who had their bumps decorated by a ‘bump artist’ to show that their babies were smokefree.

As part of a wider marketing campaign, a range of collateral was produced, including 18,000 leaflets, over 2,000 posters, which were distributed to maternity hospitals and GP surgeries. A total of 5,000 ‘smokefree’ branded children’s windmills were distributed through children’s centres across the region.

High impact awareness of the campaign was achieved, including media coverage across the South Yorkshire region; ITV News, Heart FM, Rother FM, Trax FM, The Sheffield Star, The Yorkshire Evening Post, Doncaster Free Press, the Rotherham Advertiser, as well as national coverage in OK Magazine, Closer and The Huffington Post.

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