Awareness raising and recruitment marketing campaign
Jab Done campaign
The Department of Health had set a national target of 75% of frontline staff getting the jab to help protect patients in their care against harm from flu.
Working with Liverpool CCG, we injected a bit of humour into a flu jab campaign to deliver both operational success and industry recognition.
Clever copy lines combined with a compelling colour palette and visual treatment meant staff couldn’t miss the message…
WINNER OF: Partnership Engagement Initiative of the Year, in the UK Public Sector Communication Awards; Best Operational Campaign from the Institute of Internal Communications; and Best Healthcare Campaign in the CIPR Pride awards.
75% STAFF VACCINATION RATE BY 31ST DECEMBER: equating to the best performing year for NHS staff flu vaccination uptake in Merseyside ever to date.
