Marks and Spencer Simply Food commissioned Kenyons to provide marketing support to stores in railways stations, motorway service stations and airports across the country.
Included in the marketing strategy, design and copy was produced adhering closely to brand guidelines and sales promotion regulations, with the collateral ranging from vouchering to signage, and advertising in key strategic locations.
Success was achieved in branding new store launches and re-launches in key locations including London Euston, Waterloo and Reading stations and Stansted, Edinburgh and Birmingham airports.
Brand & Insight
Branding was implemented for store launches and re-launches of existing stores at sites across the UK.
Content & PR
Copy was developed in keeping with the brand tone of voice, to engage and inform the consumer, for use in promotional collateral.
Designs were created for a range of collateral; from advertising to vouchers.
A complete marketing strategy and support plan was put into action for the launch and re-launch of stores at a range of locations across the UK.