Internet Watch Foundation
We were commissioned by the Internet Watch Foundation (IWF) to deliver a campaign that would encourage young men to report online child sexual abuse imagery and promote the IWF hotline as the means for anonymous reporting.
We worked alongside campaign partners, Everton FC, to design and execute a campaign around a match day in Spring 2017. The campaign was a great success with website traffic rising across the campaign weekend and a campaign reach of over 2.5 million people through social, print, outdoor and broadcast media.
Kenyons supported the campaign by:
The campaign has since been shortlisted in two awards: