Internet Watch Foundation

We were commissioned by the Internet Watch Foundation (IWF) to deliver a campaign that would encourage young men to report online child sexual abuse imagery and promote the IWF hotline as the means for anonymous reporting.

We worked alongside campaign partners, Everton FC, to design and execute a campaign around a match day in Spring 2017. The campaign was a great success with website traffic rising across the campaign weekend and a campaign reach of over 2.5 million people through social, print, outdoor and broadcast media.

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Kenyons supported the campaign by:

  • Developing the creative concepts, focus group testing and refinement of the final creative
  • Executing the chosen creative approach across a range of media including stadium media, posters, flyers, outdoor media and programme content
  • Designing and launching a campaign landing page and providing social media content to campaign partners
  • Creating two short films for use online involving Everton first team players
  • Engaging with local, national and broadcast media
  • Directly engaging with fans on match day at Goodison Park
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The campaign has since been shortlisted in two awards:

  • Northwest Football Awards in the category of Best Club Marketing Sponsors and Engagement
  • Football Business Awards in the category of Innovation
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