Kenyons was asked to deliver a programme of consultation, design and voting for a new crest, after 24,000 fans petitioned complaining about a new club crest.
In the largest-ever fan engagement programme of its kind, hundreds of thousands of Evertonians were invited to take part in qualitative and quantitative research to help create three new designs, followed by a secure online fans’ vote to select the winning option (with 80% of the vote).
The winning crest was rolled out across all channels, from the team shirts to the stadium, and all media - without one complaint!
In other work we have done with Everton, we created a series of short films for Everton in the Community, seen below.
Brand & Insight
Developed through the successful engagement process
Designs based on fan insights on club values, crest elements and preferences were successfully developed
Implementation and management of the digital consultation processes
Events & Engagement
Massive consultation through engagement and research - in club stores, at matches, online, though focus groups and depth interviews.
Extensive research was carried out to ensure a significant and broad range of fans’ views were captured
A series of short films were created for Everton in the Community - showcasing everyday football fans who have benefited or experienced life changing moments, thanks to the power of the Everton In The Community programme.