Everton Football Club in The Community

Kenyons was asked to deliver a programme of consultation, design and voting for a new crest, after 24,000 fans petitioned complaining about a new club crest.

In the largest-ever fan engagement programme of its kind, hundreds of thousands of Evertonians were invited to take part in qualitative and quantitative research to help create three new designs, followed by a secure online fans’ vote to select the winning option (with 80% of the vote).

The winning crest was rolled out across all channels, from the team shirts to the stadium, and all media - without one complaint!

In other work we have done with Everton, we created a series of short films for Everton in the Community, seen below.

Brand & Insight

Developed through the successful engagement process

Design

Designs based on fan insights on club values, crest elements and preferences were successfully developed

Digital

Implementation and management of the digital consultation processes

Events & Engagement

Massive consultation through engagement and research - in club stores, at matches, online, though focus groups and depth interviews.

Research

Extensive research was carried out to ensure a significant and broad range of fans’ views were captured

Video

A series of short films were created for Everton in the Community - showcasing everyday football fans who have benefited or experienced life changing moments, thanks to the power of the Everton In The Community programme.

Get in touch

If you appreciate our work and would like our help with your project.
Please don’t hesitate to contact us.

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