We were tasked with increasing student recruitment for The City of Liverpool College; the biggest Further Education institution in the Liverpool City Region, with more than 500 courses.
We developed the brand strategy to drive marketing and communications activity, working with the senior team, staff and students to develop the college's Mission and Vision. We helped tell the college's story to key media and designed, built and continue to develop the college's website and wider digital engagement programme.
As a result, our student recruitment campaigns delivered more applications than ever before, year on year. For the last year’s programme, there was a 23 percent increase in recruitment, making The City of Liverpool College one of the fastest-growing in the country.
Throughout the student recruitment campaigns, everything from 48 sheets to search engine marketing and sponsored posts on Instagram.
Brand & Insight
The correct brand for the job had to be carefully moulded using valuable insights.
Content & PR
From blog posts through the eyes of College students to press releases which gained coverage in national media – as well as a range of compelling videos.
Promotional material (digital and print) was designed for various campaigns.
Our digital team worked to update and maintain the website for the College, as well as implementing a sleek new website for the impressive Academy Restaurant.
Events & Engagement
A number of exciting events, with Kenyons providing an active (and proactive) engagement team.
Focused around developing awareness of the College and its core offering.
A consistent factor in this project, ensuring well-rounded and carefully thought-out strategies.
A powerful ongoing social media campaign which reached its target audiences.
A series of clever videos was produced as part of the College recruitment campaign – spot them on our showreel.