Kenyons was asked to create a new name, brand and website for Greater Merseyside Connexions Partnership, to take advantage of changing external factors.
We carried out research into stakeholder insights to grow market share and enter fresh markets.
We renamed the organisation, Career Connect, and created a brand identity, strategy and website for the emerging careers advice organisation.
We delivered the launch and follow-on marketing plans with an innovative blend of channels and activities, including PR, digital marketing, video, stunts, advertising and events.
The result of this work was favourable feedback from stakeholders, a successful launch and ongoing winning of new business.
Targeted advertising at the key audience across digital and traditional channels
Content & PR
A range of content, from website to promotional materials
A new website to reflect the positioning of the organisation
Repositioning the organisation
Research took place to understand the audience needs and ensure these were established during the repositioning of the brand
Video production to effectively communicate key messages