5 Boroughs Partnership appointed Kenyons to deliver a campaign identity, strategy and action plan to embed the organisational 'Culture of Care' initiative; a branding and engagement project with a heart.
Events & Engagement
A successful launch event was delivered, co-hosted by NHS England
Brand & Insight
Insights were formed following the research process
The creative team worked with the insights to develop options for a range of creative collateral
Staff engagement in focus groups and interviews
Creation of an internal video helped to provide momentum for the campaign