Thoughts and Ideas.

 
Social Media

Pinterest is red, Facebook is blue. We’ve downloaded Vero, should you do too?

With the hype seeming to have plateaued, Rian takes a look at what all the fuss was about...

 

Women in marketing

Sally Kenyon, digital marketing executive at Kenyons, has recently returned from working with female refugees in the Middle East. She has some thoughts about women's equality globally and in the mark...

 

Using social media to #EngageWell

#EngageWell – a look at what inspiration, education and motivation can achieve for the world of healthcare. Sixty nine per cent of patients would like their health care providers to use social media...

 
Advertising , Marketing , Social Media

3 Golden Rules of Facebook Advertising

Here are 3 things that will help you to get the most out of your Facebook advertising. ...

 

Inbound Marketing V Digital Marketing: What’s The Difference?

You might have heard that digital marketing is the future, but have you heard why? In a world where advances in marketing are becoming faster than we can handle, we look at the key differences between...

 

The Kenyons Family Is Growing!

The flowers are blooming, the sun is shining, and we've gained two new members of staff! Fresh from their Innovator's Hub: Catalyst training - we welcome the two newest members of the Kenyon clan - Ri...

 

Pepsi Post-Mortem: 7 ways to save that advert

Poor Pepsi. You have got to feel a little sorry for them. Not in living memory has an advert failed so spectacularly, as their latest ‘protest’ themed campaign, attracting an onslaught of media at...

 

Learning stand-out marketing

Exploring what is needed to be a truly effective marketer. ...

 

Intentionally controversial Apple: the power of invisible PR

They removed the headphone jack on the iPhone 7 and an almighty racket ensued. They claimed it was down to ‘courage’ but how much of the buzz is due to a courageous PR team and intentionally contr...

 

Slaying Snapchat

How long will it dominate the hearts and minds of the young, digital natives for? ...

 

Digital Marketing

Digital marketing/digital advertising – I thought I’d write down why I think it’s great, in a place where I can press delete and no-one has to listen to the ramblings. Don’t you worry nearest ...

 

Why brands are using the most famous people you’ve never heard of to promote their products

The rise of the YouTuber is upon us... ...

 

Skittles: they should be proud of their Pride campaign

Monochrome Skittles spread the joy and serve up some pointers on what makes a memorable campaign. ...

 

Euro 2016 Battle of the Brands

It’s that time again; excitement, anticipation, optimism. Flags on cars, St George cakes, and enough red and white face paint to cover the Eiffel Tower! It’s a time when everybody gathers around t...

 

My first month as a Kenyon

It was around this time last month that I was welcomed into the Kenyons clan... ...

 

6 Things for Content Marketers to take from the 2016 Internet Trends Report

The 2016 Internet Trends Report from Mary Meeker is interesting but it’s also pretty long. 213 slides of well-researched goodness. Here are the bits most relevant to those under the broad (and brill...

 

Content: I can feel it coming in the air tonight

"Content is going beyond the screen to the air we breathe" ...

 

Spinning a better web

Just as perms, leg warmers and 80’s make-up fall out of fashion, so do websites. Is your online image outdated? ...

 

Invest in video

V = £. The maths is simple. If you want to outperform your competitors video is definitely one way to do it. ...

 

Innovation in health care; Alder Hey leads the way

Lots of exciting developments are happening in the health care industry right now. Alder Hey is a brilliant example of a health care institution taking care to innovate to the benefit of its patients ...

 

What would Yoda do?

Yoda, probably the best business coach in the Empire. ...

 

Perhaps you should ignore your bounce rate

What your bounce rate means and how you can try to understand it...or possibly just ignore it. ...

 

Attention for #BiggerIssues

Apparently it has been foggy this week. #foggy. It genuinely trended on Twitter. But aren't there some other, bigger, issues that we should be concerning ourselves with? ...

 

Witch content lifted our spirits this month?

This month, lots of us were spooked when the Back to The Future day popped up. Getting over that, we did enjoy the flurry of content that came out of it, as well as the positive outcomes for charities...

 

Programmatic: what it is and how to use it

Time to break down and explain programmatic because, "if you can't explain it simply, you don't understand it well enough." ...

 

In 2015, which social media platform is right for your business? [Infographic]

These interesting facts on the top social media platforms can help to work out which is the most useful for the needs of your business. ...

 

What makes a mighty mobile site?

So mighty that we are compelled to click further and further into a site and become completely immersed in its product(s). We may even end up spending money because someone has done such a great job. ...

 

What does the digitally disruptive future have in store for us?

There's biotechnology and 3d printing... then there's the prediction of these giants coming together......

 

A Digital Marketing Dictionary

Fancy words, what do you mean? ...

 

How the matrix can help you to focus

How the matrix can help you to focus...

 

Vertical Limits

The UK is still behind in total mobile ad spends - where should we be at and where should our marketing efforts be focused? ...

 

Keep your creative cool in the summer

When summer heats up (maybe never) we are super prepared with our eyes on the trends going on in the creative, digital sphere... ...

 

5 top tips for event marketing

Kenyon Fraser frequently works with clients on events; in the build up, during, and after. Event marketing takes its own special form and the aims and challenges in events vary from one campaign to th...

 

25 years in PR

As Kenyon Fraser turns 25 this year, we look at how PR has evolved over the past 25 years. ...

 

Why you should be using video for your business

Using visuals in your marketing has the potential to increase the effectiveness significantly and videos in particular have enjoyed a grand upward spiral in usage and appreciation. We explore the stat...

 

Engaging campaign to drive sustainable transport forward

Kenyon Fraser has worked with clients in the transport sector for many years. Transport is a sector that is constantly evolving and so the way we communicate must also evolve. Here is an insight into ...

 

Looking through the Periscope and seeing a Meerkat running away?

So I was on twitter the other day, mixing it up, and wanted to view a periscope video that someone was taking of David Cameron visiting their workplace. In order to view this, I was asked to download ...

 

Not sure which marketing road to take? Find a good navigator

Doing great work that no-one knows about? Not the aim of the game. Here we look at the importance of well thought-out marketing and how important it is to know how best to tackle it, according to the ...

 

Is your website mobile-friendly? It should be, here’s why.

2015 could be the #yearofmobile. With changes to Google's search settings and ever-increasing Internet consumption via mobile, we look at why it is more important than ever to ensure your website is f...

 

Our brand director’s top five must-dos in 2015

A quick guide on how to develop an effective brand strategy in 2015 - keeping up with digital trends as well as working with fresh ideas. This chat with the Brand and Strategy director at Kenyon Frase...

 

How to get to grips with the digital world in 2015: a chat with our digital director

Nick is the Digital Director at Kenyon Fraser and is the go-to-guy for all things digital. I was lucky enough to grab a moment of his time and fire some questions at him. In this chat, I get to learn...

 

Top tips for storytelling (it’s content time)

A blog is a way of telling a story, a story about whatever you like. It can also be a powerful tool: the chance to tell your story directly to the people who are interested in hearing about it....

 

How to Navigate the Social Media World

We like coffee and we like exploring the world of social media. We combined these and made a quick little guide to clear up any confusion; it can seem like a big and daunting world from the outside. ...

 

NFL’s Domestic Abuse Campaign

It's a hard hitting ad with no doubt the right intentions but also an exercise in reputation management....

 

Are insights in or out?

In any channel, communications based on insight win hands down for many reasons. So why don't more people use insight-led communications?...

 

Futurology – what will be the big issues for Marketing in 2025?

The Chartered Institute of Marketing (CIM) is conducting the biggest engagement of marketers ever seen in the UK about the key issues for business, society and marketing through to 2025. As Chair of C...