Roger, who is a Director of Kenyon Fraser, started the firm in 1990.  He is heavily involved with SmokeFree Liverpool, Aintree Hospitals and other major health clients. Roger has a background in journalism and worked for national and regional newspapers and radio stations before moving into PR.

Outside the office, Roger plays squash, golf and racketball: he is chairman of Merseyside Squash and Racketball Association and plays at Liverpool Racquet Club and Northern Crosby. He took up hockey in his 50s - and dropped it soon after. He enjoys walking and has completed more than 160 of the 214 'Wainwrights' in the Lake District.