Merseytravel - Walrus - Welcome to a Smarter World

Merseytravel wanted us to create a new, smartcard ticketing brand to make travelling locals embrace the travel revolution and feel proud.

The brand name we created was bold and different - the Walrus travel smartcard. This was a deliberate nod to 'Liverpoolness' – The Beatles’ song I Am The Walrus

The outcome of this work included aspirational designs for the card and all marketing collateral which created real appeal, followed by a successful consumer launch.

Brand & Insight

The brand was defined using our branding toolkit - with benefits rooted in customer insight.


Designs were as smart as the card


Walrus digital activity included video, a microsite and timelines for introduction.

Get in touch

If you appreciate our work and would like our help with your project.
Please don’t hesitate to contact us.