Merseytravel - Season Ticket - It Doesn't Take a Genius

The aim for this campaign was to encourage young, upwardly mobile professionals to use public transport.

As a solution, we presented a travel season ticket as the ticket to savings – savings to spend on going out or travel when money is tight at the end of the month.  

Season ticket sales increased significantly as a result of the work of this campaign, with more than half a million season ticket products sold.


Customer-focused advertising

Brand & Insight

Real audience insights were used in the development of this campaign


Impactful and engaging design

Events & Engagement

This campaign was supported with tactical engagement

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