Merseytravel commissioned us to develop a campaign to win support for a proposal to bring High Speed Rail - HS2 and HS3 - to Liverpool.
We developed the High Speed Rail ‘Linking Liverpool’ campaign, which included a PR and engagement strategy, website and events. Originally focused on ‘HS2’ North-South rail connectivity, the campaign evolved to support a focus on wider strategic transport ‘connectivity for growth’.
As a result of this campaign, more than 1,000 businesses and 100,000-plus members of the public have pledged support.
Brand & Insight
Created the Linking Liverpool brand
Provided a comprehensive marketing strategy and plan
Content & PR
Provided written and film content for web and print
Created a website to promote understanding and engagement
Proactively used social media for insight and communication
Events & Engagement
Staged events for key audiences