Every great city should have a great cycle hire scheme: New York. Barcelona. London. Of course, Liverpool too – the biggest UK scheme outside London!
We love Citybike!
Kenyons partnered with HourBike, one of the largest suppliers of bike hire schemes in Europe, to deliver the scheme…
In this partnership, we promoted Citybike through PR, social media, events, advertising, B2B and a whole lot of fun.
Results were impressive, with Citybikes hired more than 25,000 times in the first six months, with 140 bike stations and 1,000 bikes now in operation.
Brand & Insight
Brand strategy, naming and identity: developed and put to public vote
Content & PR
We provided a full range of content which included press releases created to attract regional and national attention
The Citybike logo was designed by the team in the Kenyons studio who also created a multitude of Citybike collateral - used in promotional leaflets, on social media platforms and anywhere else the Citybike brand was being promoted!
The digital team worked closely with the marketing team to navigate the best routes to the multiple audiences
A key role in attracting new customers, keeping existing users informed and interested, as well as involving people in fun competitions to further raise awareness of Citybike and promote local businesses