Invest in video

Friday, 29 April 2016, by Luke Randall

Today, people are hungry for fast information – but they want it spoon feeding. Video offers content that is easy to digest and remains engaging. 

If a picture paints a thousand words, a 2-minute all singing all dancing video upload to Facebook must be worth millions. And they’re worth exactly that. Popular video platforms such as YouTube and Vimeo receive millions of hits a day, with 65% of viewers watching more than ¾ of a video. And compared to articles and online publications video has over a 70% completion rate. Still don’t believe video is worth the investment? Well, there’s more. 

Big on email?

Well studies have shown how video dramatically improves an email marketing campaign. Simply using the word ‘video’ in an email subject boosts open rates by 19%; whilst video inclusion increases click through rates by 65% and reduces unsubscribers by 26%.

Let’s talk money.

Video production costs have dramatically fallen over recent years and you no longer need to be a computer buff to know how to use it. Platforms such as Vine and Instagram offer video opportunities for businesses with limited budgets.

But is there a ROI after investment into video? Simply, yes. Businesses with video content grow revenue almost 50% faster than organisations without video.

V = £. The maths is simple. If you want to outperform your competitors video is definitely one way to do it.

And video isn’t just restricted to social platforms and apps; there is an ocean of opportunity for video growth thanks to digital development. One example is the recent introduction of 360 video which is dipping its toe into the marketing water. 360 video will create a different means of storytelling, immersing the viewer and giving them more control over their experience.

This is a rather stat heavy article. Would you rather watch it? Exactly.

So the proof is in the pudding and at Kenyons we’ve not shied away from this new opportunity having doubled the size of our video marketing department.

Video is the most important strategy in content marketing today. So get stuck in! Whether that’s across either Facebook, Twitter and/or YouTube. Or even Snapchat – for the more daring!

Video marketing is a force upon us – and it’s only going to get stronger. 
 

< Back