3 Golden Rules of Facebook Advertising

Wednesday, 21 June 2017, by Kenyons

Here are 3 things that will help you to get the most out of your Facebook advertising.

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Inbound Marketing V Digital Marketing: What's The Difference?

Wednesday, 31 May 2017, by Kenyons

You might have heard that digital marketing is the future, but have you heard why? In a world where advances in marketing are becoming faster than we can handle, we look at the key differences between conventional digital marketing methods, and a non-intrusive method known as inbound marketing.

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The Kenyons Family Is Growing!

Wednesday, 19 April 2017, by Kenyons

The flowers are blooming, the sun is shining, and we've gained two new members of staff! Fresh from their Innovator's Hub: Catalyst training - we welcome the two newest members of the Kenyon clan - Rian, Digital Account Executive, and Steve, Digital Developer.

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PEPSI POST-MORTEM: 7 WAYS TO SAVE THAT ADVERT

Thursday, 13 April 2017, by Davide De Maestri

Poor Pepsi. You have got to feel a little sorry for them. Not in living memory has an advert failed so spectacularly, as their latest ‘protest’ themed campaign, attracting an onslaught of media attention for all the wrong reasons. Here are seven ways we think Pepsi could have saved their advert and created something genuinely positive.

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Why Should You Be Utilising Content Marketing? [Infographic]

Wednesday, 12 April 2017, by Kenyons

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Using social media to #EngageWell

Friday, 30 December 2016, by Rosie

#EngageWell – a look at what inspiration, education and motivation can achieve for the world of healthcare. Sixty nine per cent of patients would like their health care providers to use social media...

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Learning stand-out marketing

Monday, 12 December 2016, by Rosie

Exploring what is needed to be a truly effective marketer.

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Intentionally controversial Apple: the power of invisible PR

Thursday, 8 September 2016, by Rosie

They removed the headphone jack on the iPhone 7 and an almighty racket ensued. They claimed it was down to ‘courage’ but how much of the buzz is due to a courageous PR team and intentionally controversial updates?

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Slaying Snapchat

Tuesday, 30 August 2016, by Rosie

How long will it dominate the hearts and minds of the young, digital natives for?

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Digital Marketing

Tuesday, 19 July 2016, by Rosie

Digital marketing/digital advertising – I thought I’d write down why I think it’s great, in a place where I can press delete and no-one has to listen to the ramblings. Don’t you worry nearest and dearest, you’ll still get full rambling Rosie.

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Why brands are using the most famous people you’ve never heard of to promote their products

Monday, 18 July 2016, by Hannah Jones

The rise of the YouTuber is upon us...

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Skittles: they should be proud of their Pride campaign

Thursday, 30 June 2016, by Rosie

Monochrome Skittles spread the joy and serve up some pointers on what makes a memorable campaign.

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Euro 2016 Battle of the Brands

Friday, 10 June 2016, by Stephen Longworth

It’s that time again; excitement, anticipation, optimism. Flags on cars, St George cakes, and enough red and white face paint to cover the Eiffel Tower! It’s a time when everybody gathers around the TV together and despairs over a near miss, or penalty kick....

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My first month as a Kenyon

Thursday, 9 June 2016, by Hannah Jones

It was around this time last month that I was welcomed into the Kenyons clan...

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6 Things for Content Marketers to take from the 2016 Internet Trends Report

Wednesday, 8 June 2016, by Rosie

The 2016 Internet Trends Report from Mary Meeker is interesting but it’s also pretty long. 213 slides of well-researched goodness. Here are the bits most relevant to those under the broad (and brilliant) umbrella of content marketing.

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Content: I can feel it coming in the air tonight

Tuesday, 31 May 2016, by Rosie

"Content is going beyond the screen to the air we breathe"

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Spinning a better web

Friday, 29 April 2016, by Luke Randall

Just as perms, leg warmers and 80’s make-up fall out of fashion, so do websites. Is your online image outdated?

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Invest in video

Friday, 29 April 2016, by Luke Randall

V = £. The maths is simple. If you want to outperform your competitors video is definitely one way to do it.

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Innovation in health care; Alder Hey leads the way

Friday, 29 January 2016, by Rosie Kenyon

Lots of exciting developments are happening in the health care industry right now. Alder Hey is a brilliant example of a health care institution taking care to innovate to the benefit of its patients and staff.

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What would Yoda do?

Tuesday, 1 December 2015, by Nina Dar

Yoda, probably the best business coach in the Empire.

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Perhaps you should ignore your bounce rate

Monday, 16 November 2015, by Rosie Kenyon

What your bounce rate means and how you can try to understand it...or possibly just ignore it.

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Attention for #BiggerIssues

Tuesday, 3 November 2015, by Rosie Kenyon

Apparently it has been foggy this week. #foggy. It genuinely trended on Twitter. But aren't there some other, bigger, issues that we should be concerning ourselves with?

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Witch content lifted our spirits this month?

Tuesday, 27 October 2015, by Rosie Kenyon

This month, lots of us were spooked when the Back to The Future day popped up. Getting over that, we did enjoy the flurry of content that came out of it, as well as the positive outcomes for charities and businesses alike. Overall, there has been a lot of content we have seen during October that has ticked off some key content metrics...we have been engaged, inspired, educated and entertained...

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Programmatic: what it is and how to use it

Tuesday, 13 October 2015, by Rosie Kenyon

Time to break down and explain programmatic because, "if you can't explain it simply, you don't understand it well enough."

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In 2015, which social media platform is right for your business? [Infographic]

Tuesday, 22 September 2015, by Rosie Kenyon

These interesting facts on the top social media platforms can help to work out which is the most useful for the needs of your business.

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What makes a mighty mobile site?

Tuesday, 15 September 2015, by Rosie Kenyon

So mighty that we are compelled to click further and further into a site and become completely immersed in its product(s). We may even end up spending money because someone has done such a great job.

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What does the digitally disruptive future have in store for us?

Tuesday, 8 September 2015, by Rosie Kenyon

There's biotechnology and 3d printing... then there's the prediction of these giants coming together...

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A Digital Marketing Dictionary

Tuesday, 1 September 2015, by Rosie Kenyon

Fancy words, what do you mean?

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How the matrix can help you to focus

Tuesday, 18 August 2015, by Rosie Kenyon

The matrix can help to form a strategy for our content needs and keep ideas fresh.

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Vertical Limits

Tuesday, 4 August 2015, by Rosie Kenyon

The UK is still behind in total mobile ad spends - where should we be at and where should our marketing efforts be focused?

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Keep your creative cool in the summer

Tuesday, 21 July 2015, by Richard Davison White

When summer heats up (maybe never) we are super prepared with our eyes on the trends going on in the creative, digital sphere...

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5 top tips for event marketing

Monday, 29 June 2015, by Ben O'Brien

Kenyon Fraser frequently works with clients on events; in the build up, during, and after. Event marketing takes its own special form and the aims and challenges in events vary from one campaign to the next.

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25 years in PR

Monday, 29 June 2015, by Ben O'Brien

As Kenyon Fraser turns 25 this year, we look at how PR has evolved over the past 25 years.

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Why you should be using video for your business

Monday, 1 June 2015, by Stephen Longworth

Using visuals in your marketing has the potential to increase the effectiveness significantly and videos in particular have enjoyed a grand upward spiral in usage and appreciation. We explore the stats and why using video can make real improvements in bringing people to your website and reducing the bounce rate.

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Engaging campaign to drive sustainable transport forward

Thursday, 14 May 2015, by Davide De Maestri

Kenyon Fraser has worked with clients in the transport sector for many years. Transport is a sector that is constantly evolving and so the way we communicate must also evolve. Here is an insight into the latest work in this area, carried out in partnership with South Yorkshire Passenger Transport Executive (SYPTE).

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Looking through the Periscope and seeing a Meerkat running away?

Thursday, 30 April 2015, by Roger Kenyon

So I was on twitter the other day, mixing it up, and wanted to view a periscope video that someone was taking of David Cameron visiting their workplace. In order to view this, I was asked to download it. Having played with Meerkat a little and feeling neither here nor there about it, I was intrigued and so I did, watched it for a few seconds and then browsed the realm of Periscope.

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Not sure which marketing road to take? Find a good navigator

Monday, 27 April 2015, by Ben O'Brien

Doing great work that no-one knows about? Not the aim of the game. Here we look at the importance of well thought-out marketing and how important it is to know how best to tackle it, according to the needs of your business.

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Is your website mobile-friendly? It should be, here's why.

Monday, 20 April 2015, by Nick Holland

2015 could be the #yearofmobile. With changes to Google's search settings and ever-increasing Internet consumption via mobile, we look at why it is more important than ever to ensure your website is fully adapted.

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Our brand director's top five must-dos in 2015

Tuesday, 31 March 2015, by Paul Owen

A quick guide on how to develop an effective brand strategy in 2015 - keeping up with digital trends as well as working with fresh ideas. This chat with the Brand and Strategy director at Kenyon Fraser gives us an insight into his world.

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How to get to grips with the digital world in 2015: a chat with our digital director

Monday, 23 March 2015, by Paul Owen

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Top tips for storytelling (it's content time)

Tuesday, 17 March 2015, by Ben O'Brien

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How to Navigate the Social Media World

Monday, 9 March 2015, by Roger Kenyon

We like coffee and we like exploring the world of social media. We combined these and made a quick little guide to clear up any confusion; it can seem like a big and daunting world from the outside.

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NFL's Domestic Abuse Campaign

Tuesday, 3 February 2015, by Ben O'Brien

It's a hard hitting ad with no doubt the right intentions but also an exercise in reputation management.

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Are insights in or out?

Monday, 2 February 2015, by Davide De Maestri

In any channel, communications based on insight win hands down for many reasons. So why don't more people use insight-led communications?

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Futurology - what will be the big issues for Marketing in 2025?

Monday, 2 February 2015, by Davide De Maestri

The Chartered Institute of Marketing (CIM) is conducting the biggest engagement of marketers ever seen in the UK about the key issues for business, society and marketing through to 2025. As Chair of CIM in the NW, I was fortunate enough to be at the heart of the initial shaping of this exciting project, taking part in the brand engagement and Future Focus sessions.

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