A Leading PR and Media Relations Agency
“PR is more than press releases'...
Public relations is about more than just an effective approach to managing relationships with journalists and the media. It’s about strategy and thought, and awareness within the agency of all the opportunities and channels.
While well-written press releases will have their place in many PR and communications plans, they’re just one ‘angle’.
Watching the media; being aware of all the new ways of talking to audiences; having ideas that tie in with the strategy; understanding the client’s partnerships, aims and objectives; using a variety of means to influence perceptions and understanding…these are the keys to effective PR and media relations campaigns.
As a top 150 PR agency, it also helps if you have – as we do – vastly experienced writers (and thinkers!), many with a background in print, broadcast and online journalism.