One major attraction of dealing with a fully integrated marketing communications consultancy is that a range of skills is available ‘under one roof’.
But it’s not just about having all the tools easily to hand – it’s about making them work effectively together, so that ‘the sum is greater than the parts’. That’s where integration really does add value.
And it is a rare project that doesn’t benefit from integration:
What is the benefit of exchanging ideas, building confidence in a supplier, setting targets and aims, developing mutual understanding of the ways to achieve success – and then going through the same process over and over again with the web designer, SEO specialist, copy writer, media buyer, etc, etc, all working independently..?
That is why we have put together a truly integrated range of services, which help our clients achieve their goals. Our specialist teams work across research & insight, strategy & planning, creative, PR & media and digital marketing to achieve demonstrable results.