Strategic creativity wins in 2017

Thursday, 14 December 2017, by Rian Bailey-Weir

Plasticine people, getting people to stop avoiding the prick at work and tackling important issues around sexual abuse content.  Three campaigns produced by the team at Kenyons, which have all caught the judges’ eyes this year…

Most recently, the plasticine people took gold and silver in the CIPR North East Pride awards. Working with the North East Urgent and Emergency Care Network and NECS, we’d developed striking and highly effective creative - produced and delivered on a range of platforms, and targeted to the core audience during the critical time of winter (2016).

Result: Gold in the Public Sector Campaign category, and Silver in the Healthcare Campaign judging.

The #JabDone campaign was created, in partnership with Liverpool Community Health, to encourage NHS staff to have their annual flu jab and has so far won: Partnership Engagement Initiative of the Year, in the UK Public Sector Communication Awards; Best operational campaign – from the Institute of Internal Communications; and Best Health Care campaign in the CIPR Pride awards. 

The campaign worked to help six Merseyside Trusts hit their flu jab targets.  One of the six Trusts - Liverpool Community Health – recorded its best-ever figures, and was named the third most successful Trust in the country, with a vaccination rate of 75.5% among its 2,500 staff over three months.  Using lines such as ‘there’s always that one prick you can’t avoid at work’, we delivered a touch of humour, and the colour palette and visual treatment meant staff couldn’t miss the message

On another playing field, Kenyons worked with the Internet Watch Foundation, in partnership with Everton Football Club, to tackle the difficult issue of sexual abuse content found online. 

The campaign has been shortlisted for three awards so far; Northwest Football Awards in the category of Best Club Marketing Sponsors and Engagement; Football Business Awards in the category of Innovation; 

Best partnership in CorpComms Magazine Awards. 

The campaign involved the development of creative concepts, focus group testing, delivering the creative, production of two short films and PR and engagement work – full outcomes, including reaching around 30m people, can be found here.


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